Today, wildlife and nature brand Love Nature announced the launch of its streaming channel on Struum, a streaming service that launched in 2021 that lets users discover new content based on a credit system. As part of the deal, Love Nature’s stunning nature and wildlife series and documentaries will be available to Struum subscribers
“Struum’s unique, credit-based subscription service has been picking up momentum among major media players in the streaming space as a means of connecting great content with audiences who are hungry for new programming,” says Carlyn Staudt, Global General Manager, Love Nature. “Partnering with Struum aligns Love Nature with dozens of premium content services and continues our strategy to expand the reach and discoverability of Love Nature to U.S. audiences through new and emerging OTT platforms.”
Strumm is a new breed of streaming service designed to help create a central destination for viewers to access a wide variety of programming through one subscription. It has a unique credit-based system that lets viewers spend their monthly credits to unlock only the films and TV shows they want to watch without wasting money on titles they’re not interested in. Struum was created by former senior-level Disney+ and Discovery executives and backed by Disney CEO Michael Eisner’s Tornante Company.
Struum is available on platforms including AppleTV, Android TV, Android, Amazon Fire TV, and Roku.