Disney+‘s Marvel titles keep outdoing themselves. The Wednesday premiere of the highly anticipated Loki series quickly secured its spot as the streamer’s most-watched MCU title as far as day-one viewership goes. According to data from Samba TV (Disney+ doesn’t release viewership details), the God of Mischief’s own series drew in views from 890k households on its first day, beating out the previous record held by The Falcon and the Winter Soldier (759k). WandaVision is in third place at 655k views on its first day.
“Clearly, the growing number of household tuning in on Day 1 proves that the Marvel Disney+ series are growing in momentum,” SambaTV said.
SambaTV’s measurements are taken from 3 million Smart TV households in 5+ markets but don’t measure mobile viewing.
Loki‘s premiere date was bumped up to Wednesday, June 9 from Friday, June 11, giving it a head start in weekend viewing. New episodes of the series premiere Wednesdays on Disney+.