Today LocalBTV parent company Didja announced that they have secured an additional $12 million in funding to bring their live TV streaming service to “support the expansion of the company’s LocalBTV app.”
“Consumers have more TV viewing options than ever before and are finding local broadcast TV to be a fun and casual way to enjoy live TV along with their other viewing options like network direct to consumer apps such as Univision NOW or CBS All Access,” said Jim Long, CEO of Didja. “Our users are delighted with the LocalBTV app and this round of funding will allow us to fill out that offering by adding network affiliates and expanding to many more cities in the next two years.”
“Didja’s LocalBTV gives independent stations and national networks alike access to untapped revenue streams by reaching in-market antenna audiences on any mobile device,” said Riadh Fakhoury, founder of Vestech Partners. “Engaging new audiences, like smartphone viewing Millennials, is obviously a huge win for broadcast stations and networks. But the most immediate beneficiaries are underserved households, including a diverse array of bilingual families, who now have access to local and community programming, as well as DVR and channel guide capabilities. We’re thrilled to be a part of the growth of a media company dedicated to improving and opening up access to broadcast media to more households in every metro area across the United States.”
This brings LocalBTV total funding to $22 million to date.
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