Local Now and TIME have partnered to bring its free video channel version of the venerable news magazine to local streaming platform.
The TIME channel, which launched in October, joined Local Now’s lineup of free, ad-supported streaming channels on Tuesday. The channel will feature news coverage, profiles, interviews, documentaries and more content from TIME’s premium digital division.
The addition of TIME comes after it just added four other channels to its lineup: American Association Baseball TV, Boxing World, Cowboy Classics, and Holr Movies.
“We are excited to add the TIME FAST channel to Local Now’s growing line-up of national news and entertainment channels,” said Byron Allen, founder, chairman and CEO of Allen Media Group. “TIME is a phenomenal brand and a great addition to Local Now.”
TIME is just the latest brand to craft a free, ad-supported, streaming service, known as a FAST channel, as audiences flock to the medium. With subscription streaming services seeing price hikes across the board, consumers are increasingly flocking to options that are more budget friendly. The result has been an explosion of free, ad-supported options for cord cutters.
For TIME, Local Now’s platform provides another channel of distribution to draw in new viewers.
“TIME is thrilled to partner with Local Now to distribute our FAST channel,” said TIME Digital General Manager Jeff Li. “Local Now’s strong focus on news provides TIME’s trusted journalism an excellent platform to reach viewers who want to understand the people, events, and issues that impact the world.”
Local Now offers more than 450 free streaming channels and more than 18,000 movies, TV shows, and documentaries. You can find the app on Roku, Apple TV, Amazon Fire TV, and more smart TV platforms.