Gray Television said its streaming news network, Local News Live, is now available on more than 500 Gray station websites, connected TV apps, and mobile apps. Local News Live offers community coverage from Gray’s 113 television markets.
“Our viewers value both local news and the unique, local perspectives on national stories Local News Live provides,” said Sandy Breland, Gray’s chief operating officer. “Our goal is to give those viewers the flexibility to watch all the content they are looking for, at any time, from a trusted source.”
Local News Live is available on Gray stations during non-local news slots on several free ad-supported channels online. It’s also streaming on WIS, Gray’s NBC affiliate in Columbia, South Carolina, to cast a wider audience net by broadcasting stories over the air on weekday afternoons.
Local News Live represents a way for cord cutters to access local news on their TV or on the go. It was initially launched to offer content on streaming platforms between live-streamed local news reports, but audiences will have around-the-clock access to local and national news on designated channels in Gray’s CTV apps and websites.
Airing daily at 2:00 p.m. ET, Anchor and National Correspondent Debra Alfarone hosts an hour-long breakdown of the top stories breaking across the U.S. by local correspondents. Through The Good Side, Alfarone showcases “solution-based” stories featuring people making a difference throughout the country.
“Debra is able to take viewers inside the headlines America is talking about, with deeper context from local reporters who know the stories and the communities where they are happening best,” said Lisa Allen, general manager of Gray’s Washington operations.
Gray Television is one of the largest owners of top-rating local stations and reaches 36% of U.S. households.