JetBlue is offering its passengers another way to pass the time on its flight thanks to a partnership with NBCUniversal’s Peacock.
The service kicked off on Monday, with passengers able to watch a library of content from the streaming service on JetBlue’s seatback entertainment touchscreens. Existing Peacock subscribers can stream the full library on their phone through JetBlue’s high-speed “Fly-Fi” internet connection.
JetBlue said its premium Mosaic members get 12 months of Peacock for free, while TrueBlue members get 1,000 TrueBlue points for subscribing the service.
The Peacock library joins JetBlue’s existing catalog of seatback entertainment content, which also includes live television through its partnership with DirecTV.
The partnership is a way to further raise the profile as the glut of streaming options make it difficult to stand out unless you’re an established leader like Netflix. Peacock, despite the back of major network NBC and Universal movie studio, is still a lower tier player.