Is Cord Cutting to Blame for NBA Ratings Decline? We Take a Look…





Last week, Dallas Mavericks owner Mark Cuban blamed cord cutting for lower ratings of NBA games.

It’s true that numbers are declining for the league. Sports Business Journal shows that the ratings of games on TNT are down 23%, games shown on ESPN are down 20%, and Regional Sports Networks are down 13%. But is cord cutting to blame?

Sports Media Watch shared some insights about why the NBA is off to a slow start this season, citing “injuries, competition, and a weak schedule” as factors for the low ratings numbers.

In his tweets, Cuban commented that “All of our national broadcasts are exclusively available on cable, which is losing subs daily.” But cord cutters have options when it comes to watching NBA games. NBA TV is available on live streaming services including Sling TVfuboTVYouTube TVPlayStation Vue, and AT&T TV NOW. Local channels are available through most live TV streaming services, or with an antenna. Cord cutters can also subscribe to NBA League Pass for $99.99.

Check out our cord cutting guide for sports fans for more info about streaming sports without cable.

Is cord cutting bringing down the ratings or does the NBA need to become more accessible to cord cutters in order to maintain and grow its audience? Let us know what you think in the comments.

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.