Recently one of the arguments against cord cutting has been that it is not growing as fast as some have predicted. Cord cutting did set records for growth in 2019, but some experts expected more.
Now we are once again seeing this pop up in 2019. According to a report from Digital TV Research, the decline in pay-TV subscribers will slow from 3.8 million canceling in 2018 to just 3 million in 2019.
Simon Murray, principal analyst at Digital TV Research, said: “Despite the overall falls, cord-cutting is slowing. The US will lose 3 million pay TV subscribers in 2019 – less than the decline of 3.8 million in 2018. Annual losses will diminish after 2019.”
The same report says by 2024 48.56 million Americans will have cut the cord on traditional pay-TV providers.
There are two important things to remember when you see reports like this. First, this is all guesswork. No one knows what will really happen. If you remember just a few years ago many experts predicted that cord cutting would never grow.
Second, this just looks at the number of people canceling pay-TV providers not the number of people who decide to never get cable TV.
Why are many predicting the rate of cord cutting will slow? Many are pointing to a very strong economy as the reason. With wages going up and unemployment going down many are willing to pay more for TV. So far in 2018 that prediction did not come true as the economy was strong but cord cutting grew faster than ever. Now we have to wait and see if it will come true in 2019.
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