The new season will consist of ten episodes hosted by Bethany Mota, who shows fans what it takes to build a brand as an influencer. The next installment will launch during the second quarter of this year, though a release date hasn’t been revealed yet. The series is sponsored by Mars Wrigley and other major contributors.
“We were impressed by the first season of V10’s Follow Me and thought it would be a great fit for Crackle,” said Michele Fino, head of branded entertainment at Crackle Connex. “We are thrilled to collaborate with and bring to life the Mars Wrigley brands – as well as a few newcomers – for an even bigger season two.”
The first season of Follow Me was an eight-episode affair that debuted last May on Amazon Freevee, Roku, Tubi, Samsung+, Pluto TV, and FilmRise. The show reached more than 290 million homes worldwide. It featured eight contestants competing to win a grand prize of $50,000 and other branded moments from sponsors such as Six Flags, Bob’s Discount Furniture, Dave & Busters, and Versus Games.
Contestants compete in a series of business-themed challenges to attract followers. In the second season, participants will create engaging content inspired by Mars Wrigley’s brands, such as M&M’s, Skittles, Snickers, and Orbit. Other brand partners will also contribute to the challenges, but you’ll have to wait until the competition starts to find out who.
Participants work within the “creator’s studio” and compete in challenges on social media under the guidance of top influencers. Last season, the mentor panel comprised Charlotte McKinney, Alan Bersten, Courtney Revolution, Emily Mei, and Taya Miller. The contestant with the fewest followers at the end of each episode is eliminated, while the influencer with the most by the end of the season wins $50,000.
Rick de Oliveira, executive producer and director of Follow Me, sealed an overall producing deal between his production company, Road Games, and V10 Entertainment. He’s worked on several reality series, including Road Rules, The Challenge, Rock of Love, and Love and Hip Hop Miami.
“For season two, we are going bigger – more episodes, larger prizes for the competitors, and the challenges are going to be bigger and harder,” said de Oliveira.
Chance Wright, Hans Schiff, John Stevens, and Jason Newman also serve as executive producers.
Image credit: Venture 10 Studio Group