Today, Mucho Mas Media and UK-based Digital Media Distribution announced the launch of ViDA On Demand, a new global lifestyle entertainment streaming service now available in Latin America. The hybrid platform allows audiences the ability to switch between subscription-based ad-supported content to free, AVOD content.
The platform includes following:
CiND!E – independent entertainment, featuring quality, commercial and independent films starring many of the world’s biggest movie stars and grossing over $1billion in box office, as well as premium TV series that have been hits with major mainstream broadcasters around the world.
PAWTIME – will be the undisputed destination for pet lovers and families featuring films, original series, kids’ programs, and documentaries.
OUT THERE – will quench the thirst of millennial and Gen-Z audiences, showcasing thrilling, terrifying and hilarious globe-trotting adventure content, spotlighting new worlds through the voice of irreverent characters and hosts. Additional channels in food, pop culture and gaming will be added next year.
Funded by an investment seed round, ViDA is now available in Brazil, Mexico, Argentina, Colombia and Chile, with more expansions to come including Europe, Asia and the U.S. The service currently reaches 30 million connected TVs and devices with the goal to hit 100 million in Latin America by the end of 2022.
“Similar to DMD, Mucho Mas had an initial vision to create a platform that focuses on quality, curated content that serves specific audiences,” said DMD’s CEO Tony Kelly. “Our combined strengths in distribution, content acquisition and production will allow us to expand our footprint from Latin America in a succinct and paced way, leading us to growing this platform while expanding content options for Latin American and LatinX audiences with some of the best of independent shows and films.”