Today Hulu announced a deal to once again live stream the ESSENCE Festival of Culture™ presented by Coca-Cola. The live stream will feature performances from all three of the festival’s evening concert headliners – Ms. Lauryn Hill, Missy Elliott, and Megan Thee Stallion – and many more artists, including Doug E. Fresh, Jermaine Dupri, Ludacris, Eve, Salt-N-Pepa, T.I. Ice Cube, Ice-T, Remy Ma, Trina, Gucci Mane, Big Boi, Lil Jon, Monica, Big Daddy Kane, Slick Rick, and Jagged Edge.
ESSENCE Fest Primetime will offer five-hour star-studded live show, available to all Hulu subscribers at no additional cost. Celebrity hosts including Rocsi, Ed Lover, Big Tigger, Pretty Vee, and more will share highlights from the daytime experiences and exclusive virtual-only content, before viewers are taken inside the Superdome for the epic live music performances.
ESSENCE Fest Primetime will live stream on Hulu Friday, June 30 – Sunday, July 2 from 7:00pm – 11:59pm CT.
“It is great to be reteaming with our incredible partners at ESSENCE,” said Adia Matthews, Hulu’s VP Brand Partnerships & Synergy. “We are thrilled to join them in celebrating the 50th anniversary of hip-hop throughout the festival weekend by bringing this iconic event back into the homes of our viewers, once again.”
“The partnership between ESSENCE and Hulu is a perfect example of the media industry moving toward a ‘phygital’ future. We’re thrilled that Hulu’s viewers will get to experience a celebration of the 50th anniversary of Hip-Hop, produced as only ESSENCE can,” said Pauline Malcolm-Thornton, Chief Revenue Officer at Essence Ventures.
Hulu says the full schedule will be announced later this month on their website HERE.
From June through October, Hulu will serve as the Official Streaming Destination for at least one festival a month, with livestreams of Bonnaroo June 16-18, the ESSENCE Festival of Culture™ in July, Lollapalooza in August, iHeartRadio Music Festival in September, and Austin City Limits Musical Festival and iHeartRadio Fiesta Latina in October.