Have you been trying to decide what live TV streaming service you should subscribe to? Maybe you want to know which service has the happiest subscribers? Now ACSI has released their 2022-2023 Telecommunications Study that looked at which live TV streaming services has the happiest subscribers.
According to the study, Hulu with live TV subscribers, are the happiest subscribers. Not only does Hulu with live TV give you 85+ channels, but you also get Disney+ and ESPN+ along with Hulu’s on-demand catalog of content for $69.99.
Here is how the top 4 live TV streaming services ranked according to ACSI: (100 is the highest happiness, and 0 are very unhappy customers.)
- Hulu with Live TV 80
- Sling TV 76
- YouTube TV 76
- DIRECTV STREAM 72
*ACSI did not report numbers for other services like Philo, Frndly TV, Vidgo, and more.
According to this report, the overall average satisfaction with streaming went down in 2023 by 4%. No reason was given but YouTube TV’s satisfaction went down by 1% and DIRECTV STREAM satisfaction went down by 5%. Sling TV did see its satisfaction go up by 6%.
The report also says customers of video streaming services are happier than customers of airlines, car rentals, fast food restaurants, supermarkets, hotels, and even search engines.
Some of the factors that went into customers rating video streaming services so highly were the quality of the app, ease of understanding the bill, website satisfaction, quality of original programming, number of movies and TV shows, and variety of the content.
Do you agree with these numbers?
Here is how ACSI says they came up with these numbers:
ACSI survey data are used as inputs to the Index’s cause-and-effect econometric model, which estimates customer satisfaction as the result of the survey-measured inputs of customer expectations, perceptions of quality, and perceptions of value. The ACSI model, in turn, links customer satisfaction with the survey-measured outcomes of customer complaints and customer loyalty. ACSI clients receive confidential industry-competitive and best-in-class data on all modeled variables and customer experience benchmarks.