Hulu Releases Numbers Offering a Look at Their March Madness Numbers


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Yesterday Hulu gave an in-depth look at how March Madness went on their new live TV streaming service. According to Hulu Live TV, college basketball viewership spiked 67% during the tournament compared to the regular season. The total amount of college basketball hours watched jumped 235% during the first week of the tournament on Hulu.

Hulu also said that 45% of college basketball fans watched games during work hours between 10 am and 7 pm Eastern.

The Duke Blue Devils, North Carolina Tar Heels, Michigan Wolverines, Kentucky Wildcats, and Kansas Jayhawks were the top five most favorited teams on Hulu’s personalized March Madness experience.

Hulu’s end-of-season top 25 (popularity of teams chosen by viewers in Hulu’s March Madness experience) is:

  1. Duke Blue Devils
  2. North Carolina Tar Heels
  3. Michigan Wolverines
  4. Kentucky Wildcats
  5. Kansas Jayhawks
  6. Michigan State Spartans
  7. Ohio State Buckeyes
  8. Villanova Wildcats
  9. Virginia Cavaliers
  10. Alabama Crimson Tide
  11. Arizona Wildcats
  12. Gonzaga Bulldogs
  13. Xavier Musketeers
  14. Florida Gators
  15. Purdue Boilermakers
  16. Texas Longhorns
  17. Oklahoma Sooners
  18. Tennessee Volunteers
  19. West Virginia Mountaineers
  20. Syracuse Orange
  21. UCLA Bruins
  22. Miami Hurricanes
  23. Texas A&M Aggies
  24. Clemson Tigers
  25. Cincinnati Bearcats

Some other fun facts:

  • Blue blood basketball schools drove the most interest and three of the top picks include three of the Elite Eight (Duke, Michigan, Kansas).
  • During the regular college basketball season, the North Carolina Tar Heels scored the most total hours watched among Hulu Live TV viewers.
  • A rivalry continued…the Kentucky Wildcats took the number one spot for the highest total hours viewed per Hulu Live TV viewer during the regular season. Coming in as a close second was their rival, the Louisville Cardinals, who lost the battle for the most passionate fan base.

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