Today, Disney announced a new feature on Hulu called Top 15 Today. This new feature will update daily and show what is trending on Hulu.
Disney says every day, Hulu will update the Top 15 Today at around 11 am to 12 pm Pacific with the newest list. Hulu hopes this new list will help users find something new and interesting to watch. This could help Hulu drive up viewership and engagement to some of its new hit shows.
This new feature is now live and available on a wide range of devices through the Hulu app.
Here is what Hulu says you need to know:
What is the Top 15 Today list?
Top 15 Today is a list of TV series and/or movie titles that are trending on Hulu on a particular day. Beginning Thursday, subscribers will see the list on their homepage.
How do you determine which titles are featured in this list?
On any given day, the list will feature 15 different TV series and/or films that are currently trending on Hulu. If multiple episodes of a series are in the top rankings, the highest episode will count towards the ultimate ranking position of the series. That way a series won’t be featured more than once in the Top 15.
By “trending,” do you just mean a list of the TV series and movies that are the most watched that day
The Top 15 equation is made up of total views at the episode level within a 24-hour period and considers the growing popularity of new shows/movies released during that time frame.
Are you leveraging the same formula you now use for specific title performance statements—which is total stream time divided by runtime available—to determine this list?
Views are a component of the Top 15 Today formula but it’s not the sole determining factor. Ultimately, the intent of the Top 15 is to show what is trending on Hulu during a particular time frame. It takes several factors into account, including viewership and new content launching.
Will Hulu’s Top 15 Today list be available on all Hulu profiles?
No. The list will not be visible on Kids’ profiles.