Hulu is celebrating the return of sports with its newest lineup of commercials in the Hulu Sellouts campaign. This time, the ads feature NBA’s Damian Lillard, MLB’s Aaron Judge, and WNBA’s Skylar Diggins-Smith. As always, the ads will transparently share the fact that Hulu paid athletes to tell people “Hulu Has Live Sports.”
How did Hulu create the commercials with many leagues and teams staying isolated?
“With many teams in the midst of their seasons and within a quarantine bubble, like the NBA in Orlando, the brand worked closely with each athlete to select a body double who performed their movements in the spot and then used a VFX technique called digital face replacement technology to superimpose each athlete’s expressions onto their body double during post- production.”
Check out the newest ad, below.
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