Just a few weeks after Hulu announced a major management shakeup today it was announced that Hulu has hired former Adobe Executive Jeremey Helfand to be the new Head of Ad Platforms for Hulu. With this new job Helfand will be responsible for the development of Hulu’s advertising strategy, product innovation, technology development, and ecosystem partnerships.
“Excited to join Hulu as Head of Advertising Platforms,” Helfand wrote in a post on LinkedIn. “Huge thanks to Peter Naylor who was a big advocate and will be my partner on the business.”
This new role as Head of Ad Platforms for Hulu is no small task. According to reports, 60% of Hulu’s over 20 million subscribers use the ad-supported platform. Not only will Helfand focus on the on-demand ad platform but also the live TV service. Previously Jeremey Helfan was responsible for the development and launch of the Adobe Primetime internet TV platform and oversaw Adobe’s media and entertainment team.
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