Yesterday it was announced that Hulu will be the exclusive marketing partner and official sponsor of the Stanley Cup® Playoffs and Final.
“Since we launched our live TV package, we’ve seen live sports drive a very large part of our growth, so we are especially excited to team up with the NHL to celebrate the 2018 Stanley Cup Playoffs – an event we know our viewers will be watching,” said Patrizio Spagnoletto, head of Media and Subscriber Growth at Hulu. “With sports serving as the centerpiece for many of our live TV viewers, we’re always looking for new, innovative ways to engage fans and make sure they never miss a single moment of their favorite games.”
“The players are at their best, the games at their most intense and fans as passionate as ever each spring when the NHL playoffs get underway”, said Sandra Monteiro, NHLPA chief of Global Business Strategies. “Through this exciting partnership with Hulu, the players will not only be the focal point on the ice as they battle for the Stanley Cup, but they will also drive fans to the action with these exclusive video vignettes.”
Subscribers to Hulu’s $39.99 a month live TV service will be able to stream the Stanley Cup® Playoffs on NBC, NBC Sports Network (NBCSN), CNBC, USA Network, and the Golf Channel, and the Stanley Cup® Final on NBC and NBCSN.
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