Today Hulu announced that they have hit 28 million subscribers to both its live TV streaming service and on-demand service. Hulu also announced two new Marvel shows with Marvel’s Ghost Rider and Marvel’s Helstorm coming in 2020.
“In today’s direct-to-consumer world, viewers are demanding better when it comes to TV — from the user experience to their content choices to the advertising,” said Hulu CEO Randy Freer. “Hulu’s continued growth, as well as the shows and initiatives announced today, reflect our deep investment in product, programming, brand, customer experience and business strategy to ensure that with Hulu, consumers can connect with the stories they love, at the right time and price, on any device.”
Hulu also announced that they are renewing Pen15 and Ramy. Season 12 of Pen15 will get 14 episodes and focus on the girls as thirteen-year-old outcasts in 2000. Ramy has been picked up for 10 more episodes. No release dates have been announced at this time for Pen15 and Ramy.
“This is a monumental time for Hulu’s advertising business and for brands who are looking to reach the most valuable audience in television,” said Peter Naylor, SVP and Head of Advertising Sales at Hulu. “Because of our viewer-first advertising principles, we’re scaling rapidly. We’re offering advertisers the most sophisticated targeting, the largest addressable footprint in on-demand television, robust measurement solutions, and new ad models. Hulu is future-proofing TV advertising and transforming the way brands connect with consumers.”
Here is how Hulu describes their new Marvel shows:
Marvel’s Ghost Rider, also known as Robbie Reyes, is a quintessential antihero, consumed by hellfire and supernaturally bound to a demon. Reyes lives on the Texas/Mexico border and when he unleashes the Rider, Robbie brings vengeance for the innocents he encounters but struggles to control the power he wields. Marvel’s Ghost Rider is executive produced by Ingrid Escajeda, who will serve as showrunner, Paul Zbyszewski, and Marvel’s Jeph Loeb.
Daimon and Ana Helstrom are the son and daughter of a mysterious and powerful serial killer in Marvel’s Helstrom. The siblings have a complicated dynamic as they track down the terrorizing worst of humanity — each with their attitude and skills. Marvel’s Helstrom is executive produced by Paul Zbyszewski, who will serve as showrunner, and Marvel’s Jeph Loeb.
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