“Scott Donaton is a visionary whose experience bringing together creative and content practices, coupled with his background in media, makes him the ideal executive for this strategic role at Hulu,” said Kelly Campbell, Chief Marketing Officer, Hulu. “His creative instincts and strategic approach will help unify Hulu’s creative capabilities across all of our consumer and brand touchpoints.”
Mr. Donaton previously worked at Digitas as the Chief Content and Creative Officer and was Global Chief Content Oﬃcer at Interpublic Group’s UM and head of UM Studios. Mr. Donaton also served as publisher of Entertainment Weekly along with being the author of the book, Madison & Vine.
Scott Donaton will report to Hulu’s Chief Marketing Officer, Kelly Campbell, and work closely with Peter Naylor, SVP & Head of Advertising Sales to unify Hulu’s creative capabilities across the company’s brand and advertising verticals. He will be based in the company’s Santa Monica headquarters and start on December 9.
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