Hulu Expands Creative Leadership as it Launches Creative Arm, Greenhouse




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Hulu LogoHulu has expanded its creative leadership with two new hires, Brandon Pierce, Vice President, Creative Director and Liz Levy, Vice President, Head of Creative for Brands. Pierce and Levy join as Hulu launches its creative division, Greenhouse.

Brandon Pierce will lead a new multi-disciplinary creative function to work with Hulu’s existing creative teams including designers, producers and copywriters, to deliver creative that will play a key role in how Hulu continues to redefine TV. Pierce’s role will involve bringing compelling stories to life and sharing them with Hulu subscribers.

Prior to Hulu, Pierce worked with a wide range of brands at creative agencies, including 72andSunny, Sid Lee and Wieden + Kennedy. Most recently, he was Group Creative Director at Droga5 where he worked with Hershey’s, ESPN and Under Armor.

Hulu also announced that they will be launching Greenhouse, “a new creative studio for brand partners, where the company will look to reinvent what brand storytelling looks like in the streaming era while inspiring creativity among brand partners and pushing the entire industry forward.”

The company has hired Liz Levy as Vice President, Head of Creative for Brands. Levy will lead the team responsible for developing conceptual campaigns designed to help advertisers on Hulu meet their consumer marketing needs. Levy was previously the Executive Creative Director at Complex Networks. She has worked with major brands including Slack, Xbox, Microsoft and Adidas.

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