Hulu Alerts Subscribers About Upcoming Price Hike


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If you’re a Hulu subscriber, you’ve likely received an email from Hulu this week to alert you about an upcoming price hike. Disney first shared news about the price changes last month when announcing pricing for the new ad-supported tier of Disney+.

“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” said Kareem Daniel, Chairman, Disney Media & Entertainment Distribution. “Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports and live events collectively.”

The reminder emails have started going out this week, a month ahead of the update, and look like this:

The price of Hulu (No Ads) will increase on October 10, 2022 to $14.99/month. The price adjustment will be reflected in your first billing cycle on or after October 10. Your payment method on file will be charged the new price unless you cancel before the start of your first billing cycle on or after October 10.* 

As always, it’s easy to switch between our subscription plans and packages. Explore all of our plan options to find the one that best fits your viewing needs, or to cancel, visit your Account page.

We are always here to help. For any questions, please visit our Help Center for more information.

The Hulu Team

Beginning October 10, the price of most of Hulu’s plans will go up. The ad-supported tier will increase from $6.99 to $7.99, or $79.99 per year. Hulu (No Ads) will increase from $12.99 to $14.99. The price of Hulu (No Ads) with Live TV will also increase to $82.99.

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