United Soccer League and Hisense have announced a multi-year partnership to make the electronics brand the official TV of the USL. As part of the partnership, the USL and Hisense USA will develop new mini soccer pitches as part of the USL’s Community Pitch program and create new playing opportunities for local youth. The first grassroots pitch will be unveiled in the Tampa area in late 2022.
“Hisense USA is proud to be a part of USL’s mission to invest in local communities and make the sport of soccer more accessible in the U.S.,” said Vice President of Brand Marketing David VanderWaal. “USL’s vision for growth and influencing change is closely aligned to our mission to make quality technology more attainable.”
“The USL and Hisense USA have a shared vision to have a real impact on local communities through soccer and unique fan experiences,” said Sr. Vice President of Corporate Partnerships Josh Keller. “The USL is in an exciting phase of strategic growth, and we are thrilled to work with an innovative technology leader that is dedicated to supporting our efforts to grow the game and differentiate our league within the soccer landscape.”
Hisense is the fastest-growing TV brand in North America and an Official Sponsor of the FIFA World Cup Qatar 2022. Hisense will leverage its partnership with the USL to drive fan engagement in the United States around the World Cup.