Hisense announced today that Chris Annen has been named the new Vice President, Consumer Electronics at Hisense U.S.A.
“I’m thrilled to step into this role of leading our sales and digital marketing teams towards our goal of continuing to increase Hisense’s position in the US market,” said Chris Annen. “David laid a great foundation with a focus on product quality and performance, and I’m looking forward to building on that to develop and deepen relationships and oversee strategic planning, performance management and improvement in processes. We’ve made incredible progress in the last couple of years, and I look forward to pushing that even further.”
Prior to this role in the company, Annen served as Senior Director of Sales and E-Commerce at Hisense. Previously, he was the Vice President and General Manager of Sales and Operations at Samsung.
“Chris’ time at Hisense has already proven successful, especially within key e-commerce relationships, processes, and strategies,” said David Gold, President, Consumer Electronics at Hisense U.S.A. “With his strong background and successes in the industry, I’m looking forward to seeing the impact Chris has on our continued growth and expansion.”
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