Hisense Announces TriChroma Laser TV at CES 2021




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Hisense kicked off CES 2021 Monday morning by announcing new TriChroma Laser technology and a product line of laser TVs.

Dr. Liu Xianrong, the Chief Scientist of Hisense Laser Display took the virtual stage to explain that the new technology controls separate lasers for more pure colors and brilliant display. With TriChroma Laser technology, “128% improvement is achieved in the original RGB color. TriChroma also attains 20% brightness enhancement at the pixel-level with a 430-nit picture brightness, exceeding that of a regular TV.”

Hisense also introduced a new TV product line that features screens from 75 inches to 100 inches. More laser TV models will be released later in the year.

With CES being all virtual this year, Hisense highlighted the ways that screens can keep us all connected, repeating that in times of isolation and uncertainty, people can still be reconnected and reunited through screens.

“Screens are vitally important in the reconstruction of our lifestyle due to their unique value and function…” said Fisher Yu, the President of Hisense Visual Technology in his keynote speech, “Services, social experiences, people. The screen will connect them all.”

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