In the Walt Disney Quarter 3 Earnings Call, CEO Bob Iger gave some insight about what the company has planned for the streaming service. In the call, which was shared with the public through a transcript and webcast in August 2018, Iger made it clear that Disney+ would be a top priority leading up to this year’s launch. He also gave some details about what we can look forward to, and we’ve learned more in the past few months.
Here’s what we know so far and what we can expect from the streaming service.
When Will It Launch?
For now, the company is saying that Disney+ will launch in late 2019. No specific date has been announced. For now, the website only includes the company logos and the option to sign up for updates.
How Much Will It Cost?
We don’t have an exact number yet, but Iger did say that the cost would be ‘substantially’ lower than Netflix, recognizing that Disney won’t be starting out with the same extensive content library as other services.
For reference, Netflix subscriptions cost between $7.99 and $13.99.
What Content Will It Include?
Disney is banking on the idea that cord cutters will want Disney content enough to wait for the launch and pay for the subscription when the time comes. The streaming service will “not necessarily be in the volume game, but to be in the quality game” according to Iger.
When Bob Iger spoke on the Earnings Call, he mentioned that the company was already working hard on developing original content that will be available on the streaming service. That content includes a live action Star Wars series and new episodes, a live action Lady and the Tramp, and a series based on High School Musical.
Along with classic and original Disney shows and movies, you’ll find content from the brands the company owns. The library will include content from Pixar, Marvel, Lucasfilm, National Geographic, and potentially more as time goes on.
As far as Disney owned content that’s currently licensed to other services, that content won’t be available on Disney+ until those licensing agreements end. Since developing the idea for the streaming service, the company has refrained from making any further licensing agreements that would prevent them from offering their content on their own service.
What About the Other Streaming Services Owned By Disney?
With Disney now set to own the majority of Hulu, the introduction of this new Disney+ streaming service could cause some changes. There was some talk about the two services combining. However, company has since said that they plan to keep them separate with the possibility of offering a bundle with a discounted price in the future.
Disney has mentioned their intent to have Hulu focus on content for adults while Disney+ will be geared toward kids. ESPN+, also owned by Disney, will obviously continue to offer the same sports content. Discussing the potential of bundling the products, Iger had this to say:
If a consumer wants all three, ultimately, we see an opportunity to package them from a pricing perspective. But it could be that a consumer just wants sports or just wants family or just wants the Hulu offering, and we want to be able to offer that kind of flexibility to consumers because that’s how we feel the consumer behavior, what consumer behavior demands in today’s environment.
For those who want to expand their viewing options and save some money, these bundles could be a great way to get family friendly, prime time, original, and sports content for a lower cost.
We’ll keep you updated as Disney releases more details and confirms the Disney+ launch date.
Will you be signing up for Disney’s streaming service? Let us know in the comments!
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