Two Amazon execs are moving into new roles at the company. Albert Cheng, VP Prime Video U.S., will be moving into an AI-focused role. VP of Sports and Advertising Jay Marine will be taking over Cheng’s U.S. Prime Video business responsibilities.
In a memo sent to staff on Thursday, Mike Hopkins, head of Prime Video and Amazon MGM Studios, pointed to directions given by Amazon CEO Andy Jassy to streamline the company. “One of those areas is the structure of our teams, specifically the need for us to create bigger roles, flatter orgs and single threaded leaders that can push decision-making down and empower us all to move faster,” Hopkins said. “The second is the lightning-fast speed at which AI is augmenting and accelerating the way we work and ushering in new opportunities to create and distribute entertainment and sports that our customers love.”
Moving Cheng into a new role shows how the company plans to prioritize growing its AI initiatives. Hopkins said: “Albert will take on a new role leading our investments in creating new tools for our creative partners that harness the power of AI. Alongside our Studios tech team, Albert will lead content creation and focus on empowering the very best filmmakers and showrunners to do their most innovative work in AI and – in doing so – create even more high-quality content for customers.”
The memo also noted that putting all over Prime Video under a single leader, Marine, should “enable those teams to work faster and even more collaboratively going forward.”
Marine and Cheng will be moving into their new roles over the next few weeks, according to the memo.