In a shocking moment of team work over 30 entertainment companies, including power players like Netflix, HBO, and NBCUniversal, have joined forces today in an effort to fight online piracy. The new group is called the Alliance for Creativity and Entertainment (ACE), and the partnership, while somewhat thin on specifics, will allow the content creators involved to pool resources to conduct research and work closely with law enforcement to find and stop pirates from stealing movies and TV shows.
“BBC Worldwide invests in, commercializes, and showcases content from the BBC around the world and champions British creativity globally. It is the lifeblood of our business and we must ensure that we do all we can to secure and protect it from theft and illegal distribution. The ACE initiative is hugely important at a time when content consumption habits are rapidly shifting and methods of piracy are becoming more and more sophisticated.” Martyn Freeman, General Counsel, BBC Worldwide
“In this golden age of content it’s more important than ever that we remain vigilant about copyright protection. For the creative community to truly flourish, it must know that its work will be safe from theft. That is why we are proud to be a part of ACE. We look forward to working with our fellow members to ensure that consumers continue to enjoy the programming they love for years to come.” Jonathan Anschell, Executive Vice President, Deputy General Counsel and Secretary, CBS Corporation
“At the intersection of media and technology lies creativity – and at Hulu, one of the most important things we can do to serve our viewers is support and protect that creativity. Despite all of the progress we’ve made as an industry, piracy continues to threaten the rights of the storytellers at the heart of the entertainment business. We are proud to be part of the ACE coalition and help strengthen the fight against content theft globally.” Chadwick Ho, SVP, General Counsel, and Corporate Secretary, Hulu LLC
Here are some of the larger companies that joined the effort to fight piracy: Amazon, AMC Networks, BBC Worldwide, Bell Canada and Bell Media, Canal+ Group, CBS Corporation, Constantin Film, Foxtel, Grupo Globo, HBO, Hulu, Lionsgate, Metro-Goldwyn-Mayer (MGM), Millennium Media, NBCUniversal, Netflix, Paramount Pictures, SF Studios, Sky, Sony Pictures Entertainment, Star India, Studio Babelsberg, STX Entertainment, Telemundo, Televisa, Twentieth Century Fox, Univision Communications Inc., Village Roadshow, The Walt Disney Company, and Warner Bros. Entertainment Inc.
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