HBO Max Will Launch in Europe in October


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HBO Max is heading overseas with its first launch in European countries. The streaming service will launch in the first six countries on October 26, including Sweden, Denmark, Norway, Finland, Spain and Andorra. The launch will be celebrated at a virtual event showcasing the price points, offerings and more.

“This is a historic moment as HBO Max lands in Europe,” said Johannes Larcher, Head of HBO Max International. “WarnerMedia movies and series like Harry Potter, Game of Thrones and The Big Bang Theory are passionately consumed by fans all across Europe, and HBO Max has been created to provide them with the most intuitive and convenient viewing experience to watch these and a diverse range of other amazing titles.”

After the initial launch, HBO Max will also begin rolling out in 14 additional locations in 2022: Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia and Slovenia, with more territories planned.

HBO Max will be available to new customers as well as existing customers of HBO España, HBO Nordic and HBO Go (billed either directly or via eligible partners).

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