HBO Max launched in Europe today, bringing the streaming service to the Nordics and Spain and kicking off a 27 territory European rollout.
HBO Max is encouraging subscriber growth by offering users in the newly added areas a promotional deal. Today through to November 30, HBO Max will offer new subscribers in parts of Europe half off their subscription cost for the lifetime of their subscription, as long as they don’t unsubscribe.
“HBO Max is now live in six European territories, with 21 more to come in 2022,” said Christina Sulebakk, General Manager, HBO Max EMEA. “As well as bringing together the very best entertainment, movies, kids programming and original series on one streaming platform available on every screen, we are offering customers outstanding value with a once in a lifetime promotion in addition to a new annual subscription, making it easy for customers to enjoy everything they love.”
Pricing for the newly added territories, with and without the limited time promotion, is below:
| Country | Regular Offering Monthly Rate | Promo Offering Monthly Rate | % Discount |
| Sweden | SEK 89.00 | SEK 44.50 | 50% |
| Norway | NOK 89.00 | NOK 44.50 | 50% |
| Finland | EUR 8.99 | EUR 4.49 | 50% |
| Denmark | DKK 79.00 | DKK 39.50 | 50% |
| Spain | EUR 8.99 | EUR 4.49 | 50% |
“With the launch in Europe today, HBO Max is now available in 46 territories globally. This is an important milestone as we continue to deliver on our ambition to roll out HBO Max around the world with more territories to come in Europe and Asia next year,” said Johannes Larcher, Head of HBO Max International.
HBO Max will be available to watch on most devices and platforms, including Samsung, LG, and Android smart TVs, Apple TV 4K and Google Chromecast, PlayStation 5, PlayStation 4, Xbox One and Xbox Series X|S, iOS and Android, and online at www.HBOMax.com, as well as through select TV distribution partners.