HBO Max Launches in 15 More European Countries





HBO Max is continuing its global expansion with a launch in 15 additional European countries today. The streaming service is now available in 61 territories.

The 15 countries where HBO Max launched today are: Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, and Slovenia.

“In under 24 months we have built a scalable streaming business present in 61 territories and counting. International is going to continue be an important part of our global growth story going forward” said Johannes Larcher, Head of HBO Max International. “I am particularly proud that our presence in Central and Eastern Europe is further strengthened by today’s launch of HBO Max, and that we are doubling down on our strong commitment to fans, partners and employees across the region during this challenging time.”

With the launch, HBO Max is offering a deal to new subscribers in Central and Eastern Europe and Portugal for more than 30% off the monthly price for the lifetime of their subscription. In the Netherlands, HBO Max launches with two tiers, both at 50% off the regular monthly subscription price for the life of the subscription. A monthly subscription to the standard tier is just €3.99 and a monthly subscription to the basic tier is just €2.99.

HBO Max continues its global expansion later this year, with launches set for Turkey, Greece, Iceland, Estonia, Latvia, and Lithuania. There are also plans for further expansion to Southeast Asia.

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