Jeremy Legg, CTO of WarnerMedia and Andy Forssell, EVP & GM of WarnerMedia Direct-to-Consumer took the stage at CES today to share a few new details about the upcoming HBO Max.
During the discussion, Legg commented on the user interface of HBO Max, saying that they want to address the problem with many existing streaming services that make it difficult for users to find what they want to watch within huge libraries of content. Kill the Cable Bill reported from the event, noting that HBO Max will have a focus on curating content in a way that makes it easy to search for, discover, and launch content relevant to each viewer.
Forssell added that themed collections will make content relevant to the season, holidays, etc. easy to find. HBO Max will also have brand hubs, allowing users to quickly navigate to the channels they want to watch.
Interactive features, from other viewers sharing recommendations to actors offering lists of their favorite shows and movies, will also be part of the HBO Max experience.
AT&T also once again said HBO MAX will be bundled to help make the service more sticky. This statement likely refers to the already announced deals to offer HBO MAX with select AT&T wireless plans.
HBO Max is set to launch in May 2020 for $14.99/month.
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