Today, HBO Max announced the company is partnering with Gold House, the leading platform dedicated to promoting affirming storytelling through promoting and investing in Asian Pacific creators and companies. This news comes shortly before the beginning of Asian American and Pacific Islander Heritage Month in May.
In the announcement from HBO Max, Senior Vice President of Multicultural Marketing at Warner Bros. Discovery, Jackie Gagne, had this to say:
“We’re thrilled to announce our year-long partnership with Gold House to kick off AAPI Heritage Month and honor some of the most influential Asian Pacific women and non-binary leaders across industries. We look forward to showcasing the diversity, range, and vibrancy of AAPI communities while promoting exceptional, bold, and emerging talent.”
The collaboration starts in New York celebrating inspirational and powerful Asian Pacific women and non-binary leaders. A panel moderated by host and journalist Neha Joy will consist of:
- Olivia Cheng and Dianne Doan from the upcoming Max Original series Warrior
- Geena Rocero, author and filmmaker
- Tina Nguyen, VP of HBO Documentary Programming
- Kinjil Mathur, CMO of Squarespace
Gold House was founded four years ago setting out to reshape cultural narratives surrounding the Asian Pacific community. Partnering with HBO Max will accelerate initiatives to increase authentic representation of leaders, creators, and companies throughout the entire creative and marketing process.
“We know that the narratives in media shape how we see ourselves and the world around us. That’s the power of storytelling — and why accurate representation is critical in every step leading to what’s seen on and off screen. We’re excited to work with HBO Max to elevate our stories, celebrate our diversity, and uplift our communities,” says Jeremy Tran, COO of Gold House.
On the lineup for promotion is the Asian American and Pacific Islander Voices collection with a new reel themed “Champion the Bold”, as well as original programming Warrior, House of Ho, Parasite, and The Menu. As an added treat, HBO Max will host a panel discussion at the Los Angeles Asian Pacific Islander Film Festival following the premiere of Gremlins: Secrets of the Mogwai.
Tune in to HBO Max starting May 1st, 2023 as the celebration begins.