Haystack TV, the ad-supported streaming provider for local, national, and global news, announced today that it has rebranded to Haystack News.
Haystack News shares content from over 300 US broadcast stations and is the only AVOD news service with local news service that covers over 90% of local US markets. The service is available on all Smart TV platforms. That coverage and availability has helped Haystack grow by 145% year over year. The service is on track to double usage again, exceeding millions of watch hours monthly.
“This is a period of remarkable growth for Haystack, with downloads and usage surging as we accelerate our performance across all platforms. Haystack has extended our leadership with more premium news partners and support for more OTT platforms than anyone,” said Daniel Barreto, CEO and Co-Founder of Haystack TV. “The importance of free access to news could not be more apparent as we battle a global pandemic, economic dislocation and social unrest.”
The rebrand from Haystack TV to Haystack News will include a new logo and new look, including the addition of the first-ever personalized news TV ticker. The Haystack News rebrand is being deployed across apps and supported Smart TV platforms in the coming weeks. Troika Media Group assisted Haystack with the rebrand. The company will continue to operate under the Haystack TV moniker.
”We are now shifting our consumer brand to Haystack News to better reflect our position as the preferred destination for AVOD news,” Barreto continued. “The new Haystack News logo and on-screen design embraces the value proposition we offer consumers to watch hyper-relevant news that connects you to the world around you.”
Haystack News is available on multiple platforms and all leading Smart TVs worldwide including the Amazon Fire TV, Android TV, Apple TV, and Roku streaming platforms; Hisense, LG, RCL, Sony, Samsung and Vizio Smart TVs; Android and iOS mobile devices; and online at www.haystack.tv.
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