‘Hamilton’ Gave Disney+ a 72% Increase in App Downloads





A stage recording of the musical “Hamilton” was released on Disney+ Friday, July 3. With the debut came a spike in mobile app downloads.

Over the holiday weekend, the Disney+ app was downloaded 513,323 times with 266,084 of those downloads coming from the US, according to Apptopia and first reported by Variety. Those numbers show that the download rate for the app was 72.4% higher than average for previous weekends in June. The numbers don’t include downloads from the web, smart TVs, or streaming devices. 

In anticipation of the surge in downloads from viewers who would be opening the app specifically for “Hamilton,” Disney ended the 7 day free trial for the streaming service in June.

“We continue to test and evaluate different marketing, offers, and promotions to grow Disney+. The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own,” a Disney+ spokesperson told The Verge when the free trial was discontinued two weeks before the premiere of the film.

“Hamilton” was initially set to play in theaters in October 2021. Disney opted to premiere the recording, featuring the original Broadway cast, on Disney+ as a result of COVID-19. Starring Lin-Manuel Miranda, Leslie Odom Jr., Daveed Diggs, Renée Elise Goldsberry, Jonathan Groff, Christopher Jackson, Jasmine Cephas Jones, Okieriete Onaodowan, Anthony Ramos, and Phillipa Soo and directed by Thomas Kail, the film was shot with 6 cameras at the Richard Rodgers Theatre in Manhattan.

“All who saw it with the original cast will never forget that singular experience. And we’re thrilled to have the opportunity to share this same Broadway experience with millions of people around the world,” said Bob Iger when Disney won rights to the film in a deal reportedly worth $75 million.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.