Hallmark’s CEO Sets Launch Date for Its New Streaming Service & Opens Up About Cord Cutting




The Hallmark Channel’s new Hallmark Movies streaming service is just over a week away now. Yesterday Hallmark’s Crown Media CEO Bill Abbott announced that its new streaming service Hallmark Movies will launch October 10.

Hallmark Movies will replace Feeln, and all current Feeln subscribers will be moved over to the new streaming service. With Hallmark Movies you will get access to a growing list of Hallmark movies and TV shows including decades of “Hallmark Hall of Fame” films.

Crown Media’s CEO Abbott also talked about cord cutting and its new cable network Hallmark Drama.

Recently in a statement to Multichannel News Abbott declined to list what services the new channel is coming to but he did say, “We still have quite a few deals that we have to complete and we will have significant distribution by first quarter 2018.” Cord Cutters News still doesn’t know what services plan to add the new Hallmark Drama network but it has been hinted several times that it will come to a live TV streaming service.

The new Hallmark Drama network will focus on Hallmark Channel’s drama shows and bring a 24/7 feed of the best Hallmark drama movies and TV shows.

Abbott didn’t stop there. He went on to talk about the state of cable TV and the push into smaller live TV streaming services.

“It’s our view that the ecosystem is still very strong and the big package of multiple cable networks is still a value and provides a great television option,” he said. “The skinny bundle is great if you’re maybe a single person or not that big a fan of TV, but if you’re in a household with more than one person and those people have a variety of interests, the skinny bundle doesn’t do it.”

The Hallmark Channel was one of the more recent networks to embrace live TV streaming, but it still seems like their CEO is still hesitant about the future of live TV streaming. Yet you can find the Hallmark Channel on services like Sling TV, DIRECTV NOW, and fuboTV.

What do you think about Crown Media CEO’s thoughts on skinny bundles? Leave us a comment and let us know.

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