Google TV over the last few years has seen rapid growth with cord cutters. Now, according to a new survey of more than 1,000 cord cutters, Google TV is the second most popular streaming player for cord cutters looking to buy a new device this year.
When asked if cord cutters planned to buy a new device and, if so, what device, this year Roku was the most popular answer with 12.6% of the market. Google TV came in second place with 4.1%, followed by Fire TV at 2.9%, and Apple TV 1.6%. 77.1% said they did not plan to buy any streaming devices this year.
Roku still dominates cord cutting, but Google TV is seeing strong inroads recently. This comes as Google just released a massively powerful Google TV Streamer 4K. Also, Walmart has been pushing affordable but powerful streaming players with its Onn brand of electronics including a new Onn Pro 4K streamer that has become very popular with cord cutters with its powerful specs and a price under $50.
This shift to Google TV seems to have taken equally from Roku and Fire TV though historically Fire TV was the second most popular streaming player with cord cutters.
Google TV has also seen a large number of TV brands over the last few years start to offer Google TV as the default OS for their TVs. TCL recently has gone all in on Google TV after being the flagship TV manufacturer for many years.
As ad revenue becomes a major factor in how streaming players make profits, getting into as many homes as possible is now their main goal. Something Google seems to have found success with in Google TV.