Last year Amazon added full screen video ads when you started the screen. Now Google is also showing full screen video ads when customers turn on their videos.
When customers turned on their Chromecast with Google TV, they were recently presented with full screen video ads on their TV. These ads include sound and, right now, are playing ads for fast food, according to a report from Android Authority.
This trend of more ads is not new as even Roku has hinted more ads are coming to the home screen. This comes as ad revenue has been down on all platforms as advertisers cut back and the number of places to put ads goes up driving down the price of ads.
Often streaming players are sold at or near cost with the plan to use ads to make money off the service. Now with ad revenue down companies are looking for new ways to put ads on their TVs to help raise revenue. It seems that full screen ads are the new way to make money as people turn on their TVs.
Google was unavailable for comment at the time of this posting.
Recently ad companies are looking for new ways to raise revenues. This includes more interactive ads and shoppable ads letting you buy stuff from your TV. It seems larger ads are a bigger part of this plan.