Google Responds to Reports of New Ads on The Android TV Home Screen

This week reports started to come out that Google was placing ads on the home screen. Reportedly, Google is testing ads on the home screen that shows a row of sponsored content. This has exploded with a wide range of Android TV owners saying they have seen the new ads.

Google has reached out to Cord Cutters News with clarification to say that yes they are testing a sponsored row on Sony TVs, but this is exclusive to Sony TVs. According to Google this is a “pilot program on select Sony devices.”

According to Google, they are not placing new ads on other Android TV devices including Xiaomi and Nvidia devices as has been reported.

Home screen ads are not new. Roku and Amazon are best known for this and even the Apple TV shows recommended shows and movies on the Apple TV home Screen. Now it seems Google is considering running ads similar to ads seen on Roku and Amazon to promote content offered on the device.

Do you have a Sony TV running Android TV? Let us know if you have noticed the new sponsored row of content.

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