Google Responds to Reports of New Ads on The Android TV Home Screen





This week reports started to come out that Google was placing ads on the home screen. Reportedly, Google is testing ads on the home screen that shows a row of sponsored content. This has exploded with a wide range of Android TV owners saying they have seen the new ads.

Google has reached out to Cord Cutters News with clarification to say that yes they are testing a sponsored row on Sony TVs, but this is exclusive to Sony TVs. According to Google this is a “pilot program on select Sony devices.”

According to Google, they are not placing new ads on other Android TV devices including Xiaomi and Nvidia devices as has been reported.

Home screen ads are not new. Roku and Amazon are best known for this and even the Apple TV shows recommended shows and movies on the Apple TV home Screen. Now it seems Google is considering running ads similar to ads seen on Roku and Amazon to promote content offered on the device.

Do you have a Sony TV running Android TV? Let us know if you have noticed the new sponsored row of content.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.