Are you a user of Google Play, the Google-owned store for movies and TV shows? We have good news for you. Now you can rent or buy 4K videos through the store.
Currently only 125 movies and even more TV shows are supported and can only be played back on the Chromecast Ultra, Sony Bravia Android TV, or Xiaomi Mi Box 3. Other devices are expected to be added such as the Roku streaming players.
Google Play joins a growing list of streaming services that have added 4K just this week. Hulu announced that it has added 4K to its library of shows. You also have streaming giants such as Netflix and Amazon Video already offering 4K videos.
Google is going to use the VP9 encoding to get the 4K resolution—the same encoding method Netflix just adopted. This new encoding method is backed by Google and is reported to be a much more effective method of streaming content at the same time it uses about 30% less data than the older standard.
Google also added that the Google Play Movies & TV app will be added to all 2016 model Samsung smart TVs helping grow the reach of Google Play.
Source: Tech Crunch
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