Today Google announced a new way to make shopping on Android TV and Google TV even easier. Soon you will find a shopping tab at the top of and Android TV where you can buy and rent movies and more. You can also find all of your past purchases all in a single spot.
Update: Google has said that the shopping app is currently only on Android TV.
Here is how Google describes this new feature:
All your purchased entertainment in one place
Along with finding new movies to buy or rent, you can also access your purchases from the new Library in the Shop tab. All purchases made from your Google account will be available in Your Library, including purchases from YouTube, other Google TV and Android TV devices, and the Google TV mobile app.
Visit the Shop tab to start watching instantly, or download your purchased content through the Google TV mobile app on your phone or tablet to watch offline.
Starting today, the Shop tab will be rolling out to Android TV devices in the U.S. and globally over the next few weeks.*
*Some features and/or content may not be available in all countries and/or languages. Subject to availability.
Recently Google also announced a plan to improve Google TV and Android TV by building better apps to improve the customer experience. To do this, Google is releasing Compose TV for developers to help them build a better user interface for more beautiful apps with better functionality.
“Over the past year, we’ve continued to see significant growth on Android TV OS, now with over 150 million monthly active devices. In fact, according to Strategy Analytics, the Android TV streaming platform shipped on more devices worldwide than any other streaming TV platform in 2022.” Google said in a statement on their blog. “Today, we’re launching the Alpha release of Compose for TV, the latest UI framework for developing beautiful and functional apps for Android TV.”
Compose TV will help developers make apps using less code, a more intuitive user interface, and according to Google, a system that will accelerate development to bring apps to Google TV faster.
This all comes as, in April, Google TV announced a partnership with Tubi, Plex, and Haystack News to offer over 800 live channels for free built into Google TV. With this move, Google TV is becoming a major player in the work of free ad-supported live TV streaming.