Google’s parent company, Alphabet, is looking to bring its internet service, Google Fiber, also known as GFiber, to new places.
Alphabet is seeking external investors to help GFiber reach more cities as it continues to compete with other internet service providers like Comcast and Verizon, according to Reuters. GFiber provides high-speed internet by primarily through fiber-optic lines, which are faster than more traditional technologies like copper or cable lines.
“This next step of raising external capital will enable them (GFiber) to scale their technical leadership, expand their reach, and provide better internet access to more communities,” Ruth Porat, Alphabet’s president and chief investment officer, said in a statement sent to Cord Cutters News.
Since its 2012 launch in Kansas, GFiber has expanded to 15 states and in the last six years tripled its customer base. The service went dormant for a few years before roaring back to life in 2022. The company signed a number of deals in 2023 to launch in 25 more cities. On Tuesday, the provider said the service is coming to Nevada.
But the industry has changed since that 2012 launch, with the rest of the broadband industry also focused on deploying fiber. From cable giants Comcast and Charter to AT&T and more regional players like Frontier, everyone is banking of fiber as the key driver of internet usage in the future.
Google isn’t standing still either. With high-speed, reliable, and affordable internet in high demand, GFiber is poised to offer lightning-fast 20 Gig internet — twice the speed offered by the current fastest provider — in the future.
Currently, customers can purchase 1 Gig, 2 Gig, 5 Gig, or 8 Gig packages depending on availability.
“We began this journey to fundamentally redefine the internet experience. Over the last six years, we’ve proven that, in terms of speed, price, and truly differentiated customer service. We are now ready to scale this much faster,” Dinni Jain, GFiber’s CEO, said in a statement.
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Image credit: GFiber