Last week, HBO Max removed ‘Gone with the Wind’ from its content library in a decision that Bob Greenblatt, WarnerMedia’s entertainment and direct-to-consumer chairman called “a no-brainer” in an interview on Sirius XM.
Greenblatt explained that removing the film was not a permanent change, but that the company wanted to present the title “in the right context.”
“We failed to put the disclaimer in there which basically sets up the issues that this movie really brings up,” said Greenblatt. “We took it off and we’re going to bring it back with the proper context. It’s what we should have done. I don’t regret taking it down for a second. I only wish we had put it up in the first place with the disclaimer. And, you know, we just didn’t do that.”
Now, the 1939 film will be coming back to HBO Max, though an exact date hasn’t been disclosed yet.
“HBO Max will bring ‘Gone with The Wind’ back to its line-up, and when it appears, I will provide an introduction placing the film in its multiple historical contexts,” wrote Turner Classic Movies host Jacqueline Stewart in an op-ed published by CNN. “For me, this is an opportunity to think about what classic films can teach us. Right now, people are turning to movies for racial re-education, and the top-selling books on Amazon are about anti-racism and racial inequality.”
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