Future Today Enhances HappyKids with Over 140 Hours of Pokémon





Future Today, a leader in the ad-supported streaming media landscape, has just announced an exciting update for its HappyKids platform. In partnership with The Pokémon Company International, Future Today has launched three seasons of the classic Pokémon animation series, including Pokémon the Series: XY, Pokémon the Series: XY Kalos Quest, and Pokémon the Series: XYZ. This addition brings over 140 hours of the beloved series to HappyKids, enhancing its robust catalog of top-tier, family-friendly content.

David Di Lorenzo, Future Today’s Senior Vice President of Kids and Family Programming, expressed enthusiasm about integrating the Pokémon series into HappyKids. He noted, “We are thrilled to bring the Pokémon animated series to HappyKids, expanding our family-friendly lineup of quality content.”

This move is part of Future Today’s ongoing commitment to delivering premium content through collaborations with leading brands in the industry, ensuring viewers have access to engaging and enriching viewing experiences.

The classic Pokémon series follows the adventures of Ash and his Pikachu as they travel across various regions, battling and capturing Pokémon, with the ultimate goal of becoming a Pokémon Master. This journey, filled with battles, tournaments, and the prestigious Pokémon League, embodies themes of friendship, perseverance, and discovery, making it a perfect fit for HappyKids’ mission to provide content that is not only entertaining but also valuable for growth and learning.

HappyKids stands out as Future Today’s premier ad-supported video-on-demand platform for children and families. It boasts an extensive library of over 110,000 titles from more than 150 content partners. Designed to cater to the preferences of modern families who seek quality co-viewing experiences, HappyKids offers a diverse range of brand-safe content, ensuring a safe and enjoyable entertainment environment for children and their parents.

Recent studies highlight the importance of shared entertainment experiences for families. A Kids Insights study revealed that 94% of HappyKids viewers watched content together as a family within the past year, with 86% planning to continue this trend. This statistic highlights the platform’s role in facilitating family bonding through shared viewing experiences.

Through the addition of Pokémon content, Future Today reinforces its dedication to curating exceptional programming for families. This latest update is a testament to the company’s efforts to push the boundaries of content availability and quality on streaming platforms, aiming to redefine the family streaming experience for audiences worldwide.

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