Today, Chicken Soup for the Soul Entertainment, the parent company of Redbox, announced a deal with FUEL TV to launch both a paid on-demand service and free ad-supported live channels on some free ad-supported services.
With this deal FUEL TV will offer 600 hours of new programming every year, in addition to 250 hours of live events and 350 hours of exclusive content. This includes live skateboarding, BMX, skiing, and other programs streaming both free and in this new on-demand paid service.
“FUEL TV is the gold standard for action-sports content, and they are the perfect counterparty for us to work with on this joint venture,” said Elana Sofko, chief strategy officer of Chicken Soup for the Soul Entertainment. “Their expertise, combined with our robust content and advertising teams, will make this a powerful offering.”
“We are delighted to join this venture, uniting two of the biggest action sports libraries, and both companies’ prowess in the media industry will allow us to consolidate the leadership in the action sports space,” said Fernando Figueiredo, CEO of FUEL TV. “Moreover, it will give Surf, Skate, Snow, and Bike a standalone home for those core viewers that binge their sport for hours. For 20 years, FUEL TV action sports channel has gathered all these sports and will keep doing it by being the home of hundreds of hours of LIVE Events from across the globe.”
FUEL TV first launched back in 2003 and has built up a massive catalog of content for sports fans. No word yet on when this new service will launch to the public.