On Thursday, September 2, live-streaming giant fuboTV will be making a major move by taking their integrated predictive, free-to-play games and FanView live stats feature out of beta in time for the CONMEBOL World Cup qualifying matches. FuboTV will be the exclusive streaming home South American Qatar World Cup 2022 Qualifying matches and has exclusive rights to CONMEBOL through March 22.
Beginning on September 2, fuboTV subscribers can stream CONMEBOL matches while using FanView to monitor stats and scores next to and under a reduced-size video player while playing free predictive games. They will be able to do all of this on one screen, using their remote control and without having to open another app. Both free games and FanView can be toggled on or off, letting consumers choose their live experience.
Back in June, fuboTV tested both features during the CONMEBOL match and found that the integration of free games and FanView into the live soccer matches increased engagement. Depending on the platform, subscribers watched fuboTV for up to 37% more minutes than those who did not engage.
“With this launch, consumers will never have to leave fuboTV to interact with their favorite live sports,” said Mike Berkley, chief product officer, fuboTV. “Our beta test in June gave us the opportunity to introduce free games and FanView to a cohort of users, gather data on usability and optimize ahead of September’s launch. We’re really excited with what we will bring to market and can’t wait for more consumers to experience live television as a truly active and immersive experience.”
Predictive, free-to-play games will be available on various platforms including, Android mobile, iOS mobile, Android TV, Fire TV, Roku and the web; FanView will be available on Android TV, Fire TV, LG TV, Roku, Samsung Smart TV, Xbox One’s family of devices and the web. fuboTV expects to roll out both features on additional devices.
The company will add two new features for the September 2 launch – users will be able to see where they place on a leaderboard for each game. They can also subscribe to notifications for the latest updates. As an added bonus, players who engage with CONMEBOL matches in September will earn points for every question answered correctly on every match day (September 2, 5, and 9). Players will compete to earn the most points and win the $1,000 prize, subject to applicable rules.
The plan for fuboTV is to turn passive viewers into active participants. With the innovation and addition of free-to-play games to the viewing experience, fuboTV is looking to define a new category of interactive sports and entertainment television. In addition to free-to-play games, fuboTV’s subsidiary Fubo Gaming expects to launch Fubo Sportsbook, a comprehensive sports entertainment experience through sports betting, in the fourth quarter of 2021, subject to obtaining requisite regulatory approvals.
“fuboTV’s vision to define a new category of interactive sports and entertainment television takes a major step forward with our launch of free games and FanView,” said David Gandler, co-founder and CEO, fuboTV. “We believe this will mark the first time any company has integrated live streaming television, free games and live stats within the same platform, on the big screen. With free games and our upcoming Fubo Sportsbook real-money wagering app, we intend to deliver a truly interactive streaming experience, one that we expect will improve engagement and retention to fuboTV while also driving advertising revenue.”
You can subscribe to fuboTV here to watch Thursday’s CONMEBOL World Cup qualifying matches while playing integrated predictive, free-to-play games for a chance to win $1,000 with FanView live stats.