FuboTV, a leading sports-focused live TV streaming platform, today announced the launch of four innovative interactive ad formats designed to enhance audience engagement and drive conversions. These new formats, which include transactional and gamified ads, are part of FuboTV’s ongoing commitment to ad innovation and providing advertisers with cutting-edge tools to reach their target audiences. These new ad formats will also help raise more revenue for Fubo by increasing engagement.
“As CTV matures, brands are leveling up their strategies to connect with audiences in deeper and more meaningful ways than are possible on linear TV,” said Dina Roman, SVP, global ad sales and operations at Fubo. “Interactive formats like transactional and gamified ads are the next iteration of Fubo’s ongoing ad innovation to move the needle for advertisers across our premium CTV platform.”
FuboTV’s new interactive ad formats include:
- Transactional Ads: These ads feature a QR code overlay that viewers can scan with their smartphones to access a specific URL and purchase products or services.
- Gamified Ads: These ads incorporate trivia questions or polls directly into the video spot, encouraging viewers to interact and participate.
- Rotating Carousel Ads: These ads showcase multiple products or messages within a single ad unit, allowing viewers to scroll through the carousel using their remote controls.
- Geo-locator Ads: These ads deliver tailored creative based on viewers’ regional locations, providing a more personalized and relevant ad experience.
Research from Lucid indicates that interactive ads on streaming platforms can significantly increase brand awareness by 33% and purchase intent by 47% compared to standard video ads. FuboTV’s new formats are fully addressable and measurable, allowing advertisers to track engagement metrics such as interaction levels and click-through rates.
These new interactive ad formats build upon FuboTV’s previous ad innovations, including The Triple Play and The Marquee, which were launched earlier this year. The company continues to invest in developing creative and effective advertising solutions to meet the evolving needs of advertisers in the streaming landscape.