In a move that unites live sports streaming with tsports journalism, FuboTV Inc. and The Athletic which is owned by The New York Times have announced a multi-year partnership making Fubo the official live TV streaming partner of The Athletic. This agreement will see the two brands collaborate on content, product integrations, and co-marketing initiatives.
This partnership marks The Athletic’s first foray into the world of streaming, with Fubo being prominently integrated into the platform’s live game blogs and other content as the go-to destination for live sports. Fubo will be featured in custom in-content modules designed to provide users with relevant game information and an engaging experience.
“The Athletic is an undisputed leader in sports journalism, and we share a deep passion for building community through sports,” said Yale Wang, executive vice president of marketing at Fubo. “We’re thrilled to be their first official streaming partner and look forward to connecting with fans in exciting new ways.”
The collaboration will also focus on developing new product features within The Athletic platform, aiming to create a unique and market-leading user experience. Sebastian Tomich, chief commercial and development officer at The Athletic, highlighted the synergy between the two brands, stating, “This partnership brings together The Athletic’s unrivaled sports journalism and Fubo’s dynamic live content, enhancing the way fans engage with sports.”
Fubo offers a comprehensive sports streaming package, boasting more than 55,000 live sporting events annually, many in 4K, and over 35 regional sports networks. The platform also provides a wide array of entertainment and news programming, with over 40,000 TV shows and movies on-demand.
The Athletic is renowned for its in-depth sports coverage, powered by a global newsroom of over 450 journalists. They provide comprehensive stories on professional and college teams across North America and the English Premier League.
This partnership promises to bring a new dimension to sports consumption, combining Fubo’s extensive live sports coverage with The Athletic’s insightful reporting and analysis.