Sports fans can find their favorite women’s team and sport easier after Fubo launched its Women’s Sports Zone earlier this month. The new hub captures the women’s-sports boom into a crafted personal lounge for every live WNBA game, volleyball match, must-see documentaries and upcoming live events.
In an interview with Marketing Brew, Fubo VP of Ad Sales Jennifer Monson said that this upcoming weekend, the hub’s inaugural sponsorship will go live. Monson did not say, who the sponsor is, but noted that when it goes live just in time for the WNBA’s second weekend of 2025 action, “it’s a financial services brand running a campaign across the hub, spanning inventory like pause ads and interactive ads.”
Launched in 2015 as a soccer-only streamer, Fubo pivoted to a full sports vMVPD model in 2017. By Q1 2025, it boasted 1.47 million North American subscribers (354,000 more abroad) and pulled in $416 million in quarterly revenue across the globe. For 2025, Fubo offers comprehensive WNBA coverage, with games on ION, ABC, ESPN, CBS, CBS Sports Network, NBA TV, and local and regional sports networks airing on the platform.
Monson told Marketing Brew that Fubo’s Women’s Sports Zone hub goes further than a simple logo, the ad-sales team is offering custom activations such as “branded skins,” pause-ads, interactive ads and trivia quizzes, and precise retargeting into men’s-sports feeds, so partners can align with the energy and culture of women’s leagues.
Initially, the Women’s Sports Zone will lean heavily on the WNBA games, but Monson teases upcoming additions: volleyball championships, Olympic-style highlights, and even deep dives into the NCAA tournament. As women’s sports continue to grow and shatter attendance and broadcast records, viewers will be able to interact during NWSL, PWHL, and many other franchises and leagues.
Credit: Marketing Brew