Along with news about a merger with Hulu + Live TV early this year, Fubo shared that it would be introducing a new sports-focused bundle.
Today, Fubo released its Q4 2024 and full year financial report. During a call following that report, CEO David Gandler shared some additional information about the company’s plan for packages and prices moving forward.
When Fubo originally shared information about skinny bundles,the focus was on a genre-specific plan for sports fans. The channel lineup will likely include Disney-owned channels including ESPN, ESPN2, ESPNU, SEC Network (SECN), Atlantic Coast Conference Network (ACCN), and ESPNEWS, along with locals.
During today’s call, pricing on the new Sports & Broadcasting service wasn’t shared, but Gandler did mention a launch ahead of fall sports season.
Gandler also noted that the upcoming new bundles won’t only be for sports fans. He said that there is a plan for more skinny bundles outside of the Sports & Broadcasting Service previously reported on and that Fubo wants “to ensure we supplement this content with other types of focused programming that appeal to many different communities.”
The move follows a trend that DIRECTV has also jumped on with its MySports and new MyEntertainment and MyNews packs, offering smaller genre-specific channel packs at lower prices, for customers who aren’t interested in huge channel lineups.
Recently, Fubo launched Zee Family, a suite of 18 linear entertainment channels from Asia TV USA Ltd. The package is geared toward South Asian customers. Additional multicultural bundles are on the way, as part of Fubo’s plan to offer more skinny bundle options.
“The launch of multicultural bundles is a natural next step in our Super Aggregation strategy, as we seek to serve all consumers with flexible content bundles featuring the content they want to watch at an appropriate price point,” said Todd Mathers, executive vice president, content strategy and acquisition for Fubo in a statement when that package launched. “These skinnier content bundles enable Fubo subscribers to build the content package that’s right for them. We plan to offer additional new programming packages, and in multiple languages, to really put choice in the hands of consumers, as they deserve.”
Gandler’s comments during the Friday call suggest that those multicultural bundles are just the start. The company is looking for ways to “widen the funnel” by offering various plans and in a range of price points to bring more customers in with hopes of converting them to higher priced live TV packages.